Red Bull Bedroom Jam Launch, London Sanctum Soho Hotel

Attack!Attack!

September 17th 2009

Here at Muso’s Guide we love to find new and upcoming bands, so when we were invited along to the launch of Red Bull Bedroom Jam season we were there quicker than our noteworthy purple boots could carry us…
So what’s on the cards for this evening aside from a whole lot of energy drink? Well, taking place at the owned-by-legendary rockers- Iron Maiden’s hotel in Soho, Central London, we are to be treated to performances from modern rock successes The Blackout, Attack!Attack!, Young Guns and Bedroom Jam veterans Saving Aimee. But this is not just any performance. In fact a performance in each of the four penthouse suites on the top floor of this hotel, complete with bar and Jacuzzi… rock stars, hotels and Jacuzzis… we’ll let you do the maths.

Although a small capacity is workable in such a venue (yes, these bedrooms are notably smaller than Wembley), the outdoor area is hooked up with large TVs , so should we not fit into the bedrooms we can still watch a full live performance from each of the bands.

Kicking things off tonight are Young Guns, who we have previously checked out at The Great Escape Festival in Brighton and are certainly ones to watch. Their sound can only be described as huge. They know how to rock and tonight they rock this bedroom to its foundations. ‘In The Night’ demonstrates a real strength in sounds and that this up and coming band have a lot to offer the music scene, well worthy of a place on a line-up with the likes of The Blackout and Attack!Attack! tonight.  Having just supported some dates with LostProphets and just announced to support Fightstar on tour this October, we are sure to be seeing more of this five piece.

Having started out life as a Bedroom Jam band, Saving Aimee are a sure-fire hit on the line-up tonight, showing just how worthwhile this format has been during its last season of broadcasting new talent live and online. This six piece strong electro-rock band from London have an individual sound that reverberates around our eardrums and gets our feet moving. Latest single ‘We’re The Good Guys’ is an all out energy fuelled performance that leaves us struggling to classify this band into a genre, they are individual and exciting.  A band such of these should be well taken note of, frankly we are impressed.

We get front row for a close and intimate yet rocking performance from Attack!Attack!; and when we say close we mean we are pretty lucky to make it out of there without being smacked over the head with a guitar! The four Welsh wonders are on form tonight and their energy and charisma is as high as when playing to large venues of fans, regardless of energy drink endorsements! We are treated to commercial favourites ‘Honesty’ and ‘You and Me’ which has hit scribbled all over it. They interact well with their audience. The pace is slowed down for ‘From Now On’ which is a slower number with an Attack!Attack! kick. This ain’t no boy band ditty. Still with its all-out rocking riffs and heavy beats this track marks a highlight of their set tonight.  ‘Say It To Me’ is fast becoming a favourite with its intricate rocking guitars and scream-out-loud lyrics; it is hard to keep still to this one.

Yes, we put our hands up, by now we are officially a fan of this band, but judging from tonight’s performance, who wouldn’t be? Having several months ago written them off as paramount to a Welsh Fall Out Boy, we have since eaten our words because this band have proven that their sound is more varied and far stronger than that with an album to be reckoned with, comparisons have now been left at the front door. ‘This Is A Test’ rocks the room and all who are in it, “This is a test/a wakeup call/it’s a mission too tall”; no challenge seems too big for this band, even drawing energy from such a small crowd capacity in this bedroom tonight.

Headlining tonight are The Blackout who have gone from strength to strength this year, having released their second album and completely rocked out crowds at festivals such as Give It A Name and Download back in June. This band are known for their energy and power on stage; so how do you condense that down to one bedroom? Well try as you might you can never quite retain that full impact, but what The Blackout do tonight is the most that can be expected. They rock this crowded penthouse suite to its foundations, so much so that Iron Maiden themselves would surely be proud (assuming their room doesn’t get trashed of course!) Turn the energy and bass up to number eleven because this band is not to be messed with, with anthems such as ‘Children Of The Night’, and we can truly see why they were chosen to play this show tonight. Rock domination is potentially just a stone’s throw away, if you forgive the sweeping black and peroxide blonde hair cuts. We like their attitude and there is not a rock star diva-like attitude in sight….

A bunch of energy fuelled down to earth rockers, and we are officially thrilled.

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