By Ryan Lake
November 20, 2013
Instantly noticeable by his thick Birmingham twang, rapper Jimmy Davis takes us on a journey through his world on his latest release Existence Is The Sound Of Love.
Typically, Davis raps about his less-than-glittering neighbourhood and the state of society in post-crisis Britain, his love affair with the ’90s house music explosion (‘IncrEdiblEra’), the insane levels of crime in Birmingham (‘Brumsdale’), and the general grimness of not being well off in modern Britain.
This entirely self-produced album carries an underlying message that hard work pays off, but sadly I doubt that will be the case for Davis. His strong accent is too much of a hurdle for this album to really grasp a large audience outside of the Midlands.
‘Brumsdale’ is one of the tracks that stands out on the album, a tale of the mindless gang culture running rife through the nation’s second city. The use of a news report exposes the dark, twisted reality of life in Birmingham – a city in which violence is the way to gain notoriety and respect – and it sets the scene for a well delivered exposé of life on the streets.
Davis deals with many issues showing his knowledge of current affairs and politics, but sadly he says nothing we’ve not already heard from more adept rhymers. The base of a good rapper is here; there are a lot of signs of potential within this album, but sadly there aren’t enough to qualify this album for any song-writing awards any time soon. Without innovative flows or delivery, Davis just doesn’t stand out as a beacon for the UK rap scene. In terms of British hip-hop, he certainly isn’t the worst out there, but he’s a long way away from the top.
Existence Is The Sound Of Love is a personal production, something crafted almost single-handedly by Davis, and I think it shows in the production. There are interesting elements to the composition of the tracks, but there aren’t many tracks that jump out as singles, or anything that really grabs your attention.
Existence Is The Sound Of Love is available from iTunes (here).