In an overcrowded scene where getting noticed is everything, Yorkshire upstarts I Swim With Sharks have delivered a powerful statement of intent with effortlessly catchy new single ‘Just be Good’. Replete with an infectious pop-nous yet retaining a developed indie sensibility which will please the most hardened muso, the fast-rising trio are sure to add many new fans to their already burgeoning fanbase with ‘Just be Good’. And you can listen to the single exclusively here!
Accompanying the new single is a frankly stunning video depicting the band amongst the carnage of World War I trenches (explosions, planes, mud sweat and tears) before they escape to perform a somewhat surreal gig, only to be interrupted by local police. Produced with a widescreen cinematic aplomb it is a fitting aesthetic representation for a band whose music pushes the envelope in terms of remorseless catchiness as well as internal complexity and engaging atmospherics.
With a string of festival appearances under their belt this summer, I Swim With Sharks are quietly cementing their place as underground favorites for 2011 and beyond. Truly a band not to be missed.
‘Just Be Good’ is released on 21st November as a free digital download via the I Swim With Sharks Facebook page and website.